Sandler Training is the world leader in sales performance training and coaching, and sales management training and coaching, with over 250 locations in 25 countries. Sandler-trained professionals have developed their skills and acumen in the world of person-to-person deal-making.

Al Simon is president of Simon Inc., a Gwinnett-based authorized licensee of Sandler Training. They specialize in training and coaching business owners and sales professionals to be effective and consistent with their selling strategies, tactics, and attitudes.  A regular columnist for the Gwinnett Business Journal, Al also authors the “Simon Says” weekly sales tip. Other key members of the firm include Sherry Simon (secretary/treasurer), Brad Parcells and Tracey Quillen (sales and training associates).

Typically, they work with companies who are striving for a professional way to execute their selling functions. Many of their clients were struggling to fatten their prospecting pipelines, or worried about why the sales cycle seemed to take longer than it should, and many were frustrated by their inability to get prospects to commit. Simon, Inc. uses the Sandler selling methodology to help their clients increase revenues, shorten sales cycles, increase gross profit margins, and fatten the sales pipelines.

Many of their clients are located in Gwinnett, and Simon is active in many Gwinnett Chamber activities and initiatives. A Chairman’s Club member, Simon sponsors several events, including the Metro Atlanta Council for Entrepreneurship (MACE).
Simon’s favorite Gwinnett Chamber event is the Executive Roundtable. “It gives me a board of advisors that I have come to trust, and upon which to rely for real business advice and accountability”, he says. “These men and women are responsible for much of our success”.

Some advice he would share with aspiring business leaders: “Be aggressive in your investment in the areas of sales and marketing. If you have to cut back in other areas, so be it. This is the time to gain market share and take advantage of your competitors’ struggling. As the economy recovers, you will find yourself in a position of strength.”