The Gwinnett Chamber has been an integral part of the Gwinnett and Metro Atlanta business community for decades. Founded in 1947, it has represented the business community and has witnessed significant changes in Gwinnett County and metro Atlanta. While it has consistently focused on economic and community development, the Chamber has never developed and implemented a formal strategic plan to guide its efforts. Partnership Gwinnett, founded in 2006, is an initiative of the Gwinnett Chamber and is responsible for economic development efforts in five targeted sectors: Advanced Manufacturing, Information Technology Solutions, Headquarters & Professional Services, Health Sciences & Services and Supply Chain Management. Partnership Gwinnett developed its strategic plan in 2007 and updated it in 2011.
With the dramatic changes happening in the economy in Gwinnett County, metro Atlanta and throughout the state and country, and with new leadership in 2013, it was time for the Chamber to develop its strategic plan. The Planning Edge, a strategy consulting firm with substantial experience working in Gwinnett County, was hired to work with the Chamber to develop this plan. The process included creating a small steering committee of past, current and future Chamber chairpersons; interviews and focus groups with both internal and external constituents; analysis of internal and external information and plans; and member survey information. The result is a new vision and mission, operating principles and goals, and a set of strategic priorities that, when addressed, will ensure the Chamber is serving its mission and vision. Broad cross-functional action plans to support the strategic priorities and unit specific plans were developed as well.
To view the full version of the 2014 Strategic Plan, enter the password below and the pdf file will automatically download to your browser. To obtain the password, please contact Louise Archie.
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