Chamber Executive Returns, Brings Local and State Experience to New Role
Gwinnett County, GA – November 17, 2021 – The Gwinnett Chamber announces the hire of Lisa Sherman to Vice President of Marketing and Communications. Sherman will spearhead strategic communications development and implementation for the Gwinnett Chamber and work in concert with Partnership Gwinnett to craft a communications plan for its recently launched 4.0 strategy.
“It is humbling and exciting to come back home and be able to serve my local community, once again, at the Chamber,” said Sherman. “I look forward to connecting and reconnecting with so many amazing leaders and supporting the Gwinnett Chamber team to champion business and economic growth for our future.”
Prior to this role, Sherman worked as the Vice President of External Affairs for the Georgia Chamber of Commerce. In her two years with them, Sherman successfully tripled the organization’s annual media reach across the nation and throughout four continents worldwide and increased the Chamber’s digital marketing visibility by over 90%. Sherman has also led strategic planning and communication initiatives for Gwinnett’s County Seat, the City of Lawrenceville, served as head of communications for Partnership Gwinnett and the Gwinnett Chamber from 2007-2012, and managed product development marketing initiatives at Fortune 500 AGCO Corporation in Duluth, Georgia.
Nick Masino, President and CEO of the Gwinnett Chamber, shared, “The Chamber is excited to have Lisa back on the team and driving communications for our organization. We look forward to taking our marketing and public relations efforts to the next level under her leadership.”
Andrew Carnes, Vice President of Economic Development for Partnership Gwinnett, added, “Lisa laid the foundation for marketing and communications of Partnership Gwinnett with its original launch in 2007. Being able to apply that knowledge and experience to our fourth-generation strategy will ensure growing awareness of the initiative through clear, concise and consistent communication.”
Sherman started with the Gwinnett Chamber on November 1 and will be meeting with staff and various key leaders in the community to explore needs and begin the process of building a comprehensive marketing approach for the organization. To learn more about the Chamber’s vision, mission, and goals, please visit www.gwinnettchamber.org.
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About the Gwinnett Chamber
The Gwinnett Chamber serves as the voice for businesses, facilitating quality job growth opportunities while enhancing the community’s vitality and quality of life. The Chamber offers the metro Atlanta business community a wealth of growth opportunity by collaborating with regional partners to drive economic and community development initiatives throughout Georgia. Through its fundamental objectives to help create quality jobs and wealth, strengthen the community, and grow business, the Chamber serves more than 2,200 member companies in metro Atlanta while delivering innovative programs to connect businesses locally, regionally, and globally.